TradeDoubler Selects Infobright
TradeDoubler has selected its flagship Brighthouse solution to drive analysis of billions of online marketing transactions.
31. maaliskuuta 2008
Infobright, an innovative analytic data warehouse provider, recently announced that TradeDoubler, one of Europe's leading digital marketing companies, has selected its flagship Brighthouse solution to drive analysis of billions of online marketing transactions. TradeDoubler, which serves more than 1,500 advertisers through its 19 offices in Europe and Tokyo, selected Brighthouse after extensive testing that required the processing of complex queries on massive amounts of production data. TradeDoubler purchased Brighthouse for its ability to produce analytical results rapidly, seamless interoperability with TradeDoubler's MySQL database, and lower total cost of ownership.
"Each month we process and analyze data generated by 20 billion online transactions," said Ola Udén, Chief Technology Officer of TradeDoubler. "Advertisers throughout Europe rely on us to provide fast, actionable information from their digital marketing campaigns. We are pleased by Brighthouse's performance and the fact that we now can get answers to questions we want to ask. Our IT group is impressed with how easy this solution is to maintain. We believe that Brighthouse will enable us to provide the service and responsiveness our customers demand."
TradeDoubler provides performance-based digital marketing programs, enabling its customers to generate brand awareness or direct response via new e-media opportunities. Analyzing terabytes of data about the results of its programs is central to the company's success. Before Infobright, TradeDoubler found that it could not quickly produce the detailed statistics and business analysis required, and in the most extreme cases, could not resolve the queries at all. Because TradeDoubler was already using MySQL AB, the world's most popular open source database, the company decided to put Brighthouse to the test.
Source: http://b-eye-network.com/view/7010