Features & Benefits
Centralised tracking and de-duplication
- Hub for all online marketing activity
- Ensure conversions are not double-counted
- Make the most appropriate decisions about spend allocation
Cross-media user journey reporting
- Capture the complete customer journey across affiliate, search, display, email, etc.
- See which media is achieving the best ROI
- Make informed spend and placement choices between media in order to maximise ROI
Search marketing management
- Comprehensive PPC management technology
- Advanced reporting, editorial and automated strategy functionality
Universal tag technology
- Tracking technology that can be integrated with a third party tracking tag
- De-duplication of conversions and sales
- Eliminate the need to re-tag your clients' website
Display advertising functionality
- Serve banner ads, text links and rich media contextually on websites
- Auto-optimise creative based on performance
Affiliate network creation
- Take the technology from TradeDoubler's pan-European public affiliate network in-house and build private networks for clients
- Manage your clients' partners and administer payments
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