lastminute.com Expands TradeDoubler Affiliate Marketing Agreement Across Europe
5 April 2011
London, 5 April 2011 – TradeDoubler, the number one pan-European performance marketing company, announced that lastminute.com has renewed and expanded its contract for affiliate marketing services across Europe. Under the new two year contract, TradeDoubler will be promoting five brands for lastminute.com in 19 programmes across 9 European countries.
TradeDoubler is now working with all five brands across Europe - including lastminute.com, Holiday Autos, Resfeber, Travelocity and Allhotels.com – with exclusivity in the company's five major markets.
Lina Patel, European Head of Affiliates and Distributed Partnerships at lastminute.com, commented, “We have a long-standing and extremely profitable partnership with TradeDoubler, which has helped fuel our success and has been at the heart of our growth strategy for several years. By expanding our agreement even further across additional brands and markets, we will leverage TradeDoubler's local expertise in our individual European markets, and implement their innovative bespoke solutions around mobile, social media, product level tracking and commission incentives to accelerate commercial momentum, increase penetration, and expand market share even further. We continue to invest heavily in this channel to continually drive bigger and better network affiliate partnerships.”
Urban Gillström, CEO at TradeDoubler, said, “As lastminute.com's preferred partner across Europe, and with a consolidated and exclusive relationship, we are able to focus our expertise on the continued expansion and build on the current momentum of the lastminute.com business. We are looking forward to strengthening our alliance as we develop new areas of innovation on our network. By improving performance, we will continue to further increase awareness of lastminute.com's brands across Europe”
With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The group offers unrivalled access to more than 75% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,900 advertisers.
For further information, please contact:
Magdalena Örtendahl Melin, Head of Marketing and Communications, TradeDoubler
Tel: +46 (0) 70 461 93 70, Email: magdalena.ortendahlmelin@tradedoubler.com
Vanessa Land, Devonshire Marketing (PR for TradeDoubler)
Tel: +44 (0)870 242 7469, Email: vanessa@devonshiremarketing.com
About TradeDoubler
TradeDoubler helps companies improve their online results, both to increase sales and to create brand awareness. The core business is performance-based marketing over the Internet. With a network of over 138,000 website publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business targets. The company has a unique scope and reaches about 75 percent of Europe's e-commerce consumers. Among the advertisers are Apple Store, American Express, Dell, Disney, Expedia, lastminute.com and Nokia. The TradeDoubler share is listed on Nasdaq OMX. More information is available at www.tradedoubler.com.
