Exclusief contract Opodo met TradeDoubler
15 mei 2007
TradeDoubler wins exclusive contract with Opodo
14 May 2007 - Opodo, the first truly Pan-European travel service, has today announced that it is to consolidate its affiliate marketing partnerships with TradeDoubler, the pan-European digital marketing company.
Opodo originally opened its affiliate programme with TradeDoubler in 2002, and ran it in conjunction with a second programme managed by another network. However, having undertaken a major restructure of its marketing division, the decision was made to appoint a sole affiliate marketing provider. The premise for choosing TradeDoubler was based on their proposal to significantly ramp up Opodo's online activity, combined with the fact that Opodo wanted to have a long-term, partner relationship with a proactive company.
Paul Treanor, Head of Marketing UK, Opodo Limited, comments, "We teamed up with TradeDoubler because they are best placed to work in partnership with Opodo to develop a long-term, strategic online marketing programme. TradeDoubler is not merely an affiliate marketing company, they offer the strategic practises we need in order to grow our affiliate programme. We have an ambitious target to increase our growth over the next 12 months and we believe that TradeDoubler are positioned to help us reach those targets"
Andreas Bernström, COO, TradeDoubler says, "We're very pleased to have been chosen to play such a crucial role in Opodo's ecommerce strategy. This exclusive agreement is testament to our continued commitment to ensure that our clients have the most relevant and best possible bespoke solutions to meet their affiliate programme needs. Opodo obviously saw us as the right fit to help them obtain their ambitious goals and we're delighted that Opodo has already extended its programme, capitalising on our expert Search terms and Digital Account Consultancy time. The next 12 months is going to be very exciting."
Over TradeDoubler:
TradeDoubler is Europa's grootste aanbieder van online marketing en advertising oplossingen. TradeDoubler beheert haar eigen IT platform met een superieur meet- en administratiesysteem, waarbij performance based advertising (pay per result) het sleutelwoord is. TradeDoubler richt zich voornamelijk op (inter)nationale A-merken. Tot haar klantenkring behoren o.a. Apple, Dell, KLM, ING, Centerparcs, Wehkamp, TUI, Thomas Cook en eBay.
TradeDoubler is opgericht in 1999 en is sinds november 2005 beursgenoteerd. TradeDoubler is momenteel actief in 18 Europese landen (HQ in Stockholm) met 350+ medewerkers en heeft meer dan 1.200 advertisers (150 in NL) en ruim 118.000 (11.500 in NL) actieve publishers in haar netwerk.