Articles

• Why it's sales not clicks that matter
  Advertising. Always a subject for debate, it seems. Whether it's children being exposed to inappropriate messaging, misrepresention of products or simply a brilliant, ground-breaking concept that captures the imagination, you can pretty much guarantee that there will be something to talk about.
• Blogging - the New Advertising Opportunity?
  Those familiar with the world of the Internet can't have failed to notice the rise of the blogger. Derived from the term 'weblog', a blog is described in terms as varied as an 'online diary' to an interactive website with dated entries. It is precisely this interactivity that has caused the relative explosion in blogging. But what does it really mean from a cultural and commercial point of view?