Jessops selects TradeDoubler as exclusive network partner
09 October 2008
TradeDoubler, the global digital marketing company, today announced that it has been appointed by Jessops, the UK's largest photographic retailer, to become its exclusive affiliate marketing provider. The deal builds on a longstanding relationship between the two companies which has seen Jessops more than triple its affiliate sales.
The new agreement will see TradeDoubler support Jessops in driving sales, maximising ROI and providing an effective online service for Jessops' partners and customers. Jessops has run its affiliate programme with TradeDoubler on a non-exclusive basis since October 2003.
TradeDoubler has enjoyed a much closer working relationship with Jessops over the last two years following the decision to make affiliate activity a major part of Jessops' overall online marketing efforts. This included the introduction of an offline "collect@store" feature which gives customers the option to shop online and collect from a local store on the same day. TradeDoubler affiliates have accounted for around half of all Jessops' online business since 2006.
Brian Linnington, marketing and e-commerce director at Jessops, said: "After working with several digital agencies, the decision was made to look for a long term, exclusive affliate partner. TradeDoubler was the obvious choice based on the successful relationship we have enjoyed to date, its expertise and understanding of our sector and its extensive network of publishers. We are extremely happy with the performance of our affiliates and the network and hope to expand the programme even further in this new phase of our relationship."
Lara Kelly, Client Services Director, TradeDoubler, commented: "We are delighted that Jessops has chosen TradeDoubler to play such an important role in its digital marketing strategy by consolidating its affiliate marketing partnerships with us. Jessops is a retailer which truly understands the value of affiliate marketing and can boast a loyal and motivated affiliate base that drives significant volumes for its brand. With our proven knowledge and experience of running successful affiliate programmes, we look forward to continuing to meet Jessops' affiliate programme needs."
About TradeDoubler
Traditionally a pan-European digital marketing company, TradeDoubler has extended its reach into the Asia Pacific region with the launch of TD Technology in Japan and now enjoys a global presence. TradeDoubler's performance-based digital marketing products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique global reach with local offices in 18 countries. With a breadth of expertise across multiple industry sectors and a network of more than 127,000 website publishers, TradeDoubler helps deliver online results for over 1,700 advertisers globally including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
About Jessops Plc
Jessops is the UK's leading photographic retailer, enjoying a reputation for excellence in the field that is second to none. The award-winning business has a nationwide network of over 230 stores, an industry leading website at www.jessops.com and a dedicated mail order division. With a heritage spanning back to 1935, Jessops offers a complete solution for photography enthusiasts; from photographic equipment and accessories to photo printing and award-winning personalised gifts from Jessops Jpics, the household name is synonymous with excellent customer service, exceptional quality and an unsurpassed passion for photography.
For further information please contact Carolyn at more2 PR:
Carolyn Finn
more2 PR
Carolyn@more2.com
Tel: 0207 420 5063
