Press Archive - 2007

• Christmas comes early for HMV and TradeDoubler 28 November 2007 Christmas cheer is descending on the teams at TradeDoubler and client hmv.com as they celebrate their recent success in the Best Use of Affiliate Marketing category at the annual IMA Awards. This is the first affiliate-specific category of its kind on the industry awards circuit and is a testament to the growing importance of this channel in clients' digital marketing budgets to warrant individual recognition. hmv.com fought off stiff competition from Jessops, the second TradeDoubler client to be shortlisted, 3 Mobile (agency: Summit Media) and CreditExpert Financial (agency: Experian) to claim the accolade.
• TradeDoubler expands relationship with BT 12 November 2007 Following a successful re-pitch, BT has today appointed TradeDoubler, the pan-European digital marketing company, as its primary affiliate network provider for the BT group of services - including BT Shop, BT Vision, BT Total Broadband and BT Business.
• PC World Returns to the TradeDoubler Network 09 November 2007 PC World has today announced that it will be re-launching its affiliate programme with TradeDoubler, the pan-European digital marketing company. The revised focus of PC World to deliver incremental sales revenue from its programme and to extend its reach amongst affiliates has been pivotal to the reinstatement of TradeDoubler whose unparalleled publisher reach and commitment to publisher recruitment has been a key deciding factor. PC World will be also working with the TradeDoubler Client Services team to build its programme profile making it the most competitive in its sector.
• TradeDoubler Announces 77% Q3 revenue increase aided by a move into Search 26 October 2007 TradeDoubler has today announced a 77% increase in Q3 revenues. Third quarter revenues rose to 757.4 million SEK (€82m), compared to 426.9 million SEK (€46.4m) over the same period in 2006. Gross profit from July to September increased by 39% to 166.2 million SEK (€18m).
• TradeDoubler appoints Jim Brigden as Group MD TradeDoubler UK 19 October 2007 TradeDoubler, the pan-European digital marketing company, today announced the appointment of Jim Brigden as Group Managing Director of its UK operations.
• TradeDoubler Affiliate Marketing Summit is a Resounding Success 25 September 2007 TradeDoubler last week confirmed its leading position within the UK affiliate marketing industry when hundreds of delegates comprising publishers, agencies and advertisers from sectors ranging from retail, travel and electronics to telecoms, finance and gaming attended the TradeDoubler 2007 Summit at the British Film Institute on 19th September. Summit speakers stimulated interesting debates on the challenges and opportunities facing the online industry, and the future of affiliate marketing.
• TradeDoubler appoints new International Sales Director 18 September 2007 TradeDoubler, the pan-European digital marketing company today announced the appointment of ex-Yahoo! Group Head of Media Sales, Matt Adams, as International Sales Director.
• TradeDoubler acquires The Search Works 26 July 2007 TradeDoubler has acquired all shares in The IMW Group, which includes The Search Works and those companies trading as The Technology Works.
• TradeDoubler Invests Heavily to Further Expand Publisher Base 20 July 2007 The latest figures from comScore Media Metrix show that TradeDoubler has a reach of 83.3% (May 2007 data) of the UK online population, meaning the company has the second largest reach of all networks currently measured by comScore in the UK. comScore's Media Metrix, an independent internet audience measurement metric, details online media usage for home and work audiences.
• Casper Seifert appointed new Chief Financial Officer of TradeDoubler 07 June 2007 Casper Seifert has been appointed new Chief Financial Officer (CFO) of TradeDoubler AB (publ), effective June 8, 2007. He will be a member of TradeDoubler's Group Management Board and will be responsible for the company's financial operations including investor relations.
• TradeDoubler Group Appoints New Human Resources Director and VP Business Development 01 June 2007 TradeDoubler Group today announced two senior appointments. Ulrika Wahllf will join TradeDoubler as Human Resources Director on 22nd August, 2007, replacing Petra Lindqvist who will return part time after the summer following maternity leave. Additionally, TradeDoubler also promoted Kayhan Utkutug to the newly formed position of VP Business Development.
• TradeDoubler wins exclusive contract with Opodo 14 May 2007 Opodo, the first truly Pan-European travel service, has today announced that it is to consolidate its affiliate marketing partnerships with TradeDoubler, the pan-European digital marketing company.
• TradeDoubler Group Appoints New Chief Operating Officer (COO) 03 May 2007 Andreas Bernstrm has today been appointed Chief Operating Officer (COO). Andreas joined TradeDoubler in 2000 and has been working as Managing Director for TradeDoubler in the UK and Ireland since 2002.
• TradeDoubler announces 30% Q1 revenue increase 25 April 2007 TradeDoubler today announces an increase in Q1 revenues of 30% to SEK 521.1 million (€56.7m) compared to SEK 400.5 (€43.6m) for the first quarter of 2006.
• TradeDoubler recruits BT heavyweight to maintain strong UK sales growth 03 April 2007 Reflecting the company's commitment to maintaining its UK sales success, TradeDoubler, the pan-European, performance-based digital marketing specialist, today announced the appointment of ex-BT, industry heavyweight, Mike Glegg, as UK Sales Director.
• TradeDoubler Appoints New President and CEO 28 March 2007 The Board of Directors of TradeDoubler today announces that William Cooper has been appointed as President and Chief Executive Officer of TradeDoubler AB (publ).
• AOL withdraws its offer for TradeDoubler 15 March 2007 Our shareholders have decided not to accept AOL's offer to buy their shares at 215 SEK per share.
• Digital Marketing Boom Leads to a New Look TradeDoubler 30 January 2007 TradeDoubler, the pan-European digital marketing company has redefined and developed its product offering and image to address the growing demand for performance-based, online marketing.
• TradeDoubler announces revenue and gross profit increase 29 January 2007